为Lotteria drove ad recall and ROAS with a full-funnel campaign inside the Grab app

When Sunquick, a popular brand of cordial juices in Malaysia, launched a new Mango flavour, it needed to gain fans for the new flavour quickly: internal data showed that most customers decide on cordial purchases even before entering a store. Sampling exercises are a great way to give consumers a taste of the product and boost sales. But, Sunquick’s Mango cordial was scheduled to launch during Ramadan, when retail spaces are crowded with in-store promotions. Sunquick wanted to find a way to drive trials and influence consumer preference before shoppers even set foot in the grocery store.